![]() ![]() How Disney started as a cartoon studio in the 1920s, and now produces entertainment on a global scale. How Ben and Jerry started their first ice cream shop in a renovated gas station (after a $5 correspondence course). How Jobs and Wozniak built their first computer in a garage. An example of a powerful small business storyīusiness stories come in different shapes and sizes Just reading your story makes people feel better already, so they start imagining how good it would be to work with you. We don’t have heaps of money, so we have to fascinate our audience and spark action.Ī good business founding story takes readers on your journey, gives them a glimpse of who you are, and helps gain an emotional buy-in. Because they have tons of money to buy brand awareness.īut for small businesses and freelancers, life is different. Let’s be honest, the web is full of gobbledygook-filled mission statements, conjured up by committees with the only aim not to offend anybody.īig corporations can afford to be boring. You invigorate your audience, and pull them closer to you. But a good business story has the same impact: You attract attention. “Listen up,” you say, “let me tell you a story about how I conquered the world.”Ī business story doesn’t need bravery like that. You grab a glass of beer, and tap a fork against the glass to attract attention. Rather boringly.Īnd there you are, in your purple shirt, feeling out of place. You enter a room full of serious grey suits politely sipping their wine, bragging about their corporate missions. #Telling your story how to#How to write a business story: 4 key moments What’s the power of a good business story?Īn example of an inspirational business story This article explains how to write your business story: ![]()
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